Kobe Bryant has already won an Academy Award for his work in the visual arts and now the NBA legend is looking to continue his work in the industry as he directed a recent commercial for sports drink company BODYARMOR. Bryant is an investor in the company which is also the official sports drink provider […]
Major League Soccer sidelines will soon feature BodyArmor sports drink after the two sides reached terms on a multi-year partnership. The deal establishes BodyArmor as MLS’ official sports drink starting in 2020 and grants the brand exclusive rights for displays and player use at games, team practices and locker rooms. The company’s logo will be […]
Mike Trout may be the most celebrated player in baseball right now, and he’s certainly the most compensated, with the record-breaking, 12-year, $426 million extension deal he recently signed with the Los Angeles Angels. Read More at Adweek…
A new sports drink has stormed onto the scene. BodyArmor made its presence well known the past month with its sponsorship of the NCAA Men’s Basketball Tournament and a commercial featuring Los Angeles Angel Mike Trout and Indianapolis Colt Andrew Luck. It’s been a relatively quick road to prominence for BodyArmor, which — while it […]
Many businesses — even small businesses — partner with other brands, and with brand ambassadors, to build awareness for their own brand. Often those partnerships don’t work, though. As former Bodybuilding.com CEO Richard Jalichandra told me, “The number one rule is authenticity.” For an association to work, it has to be authentic. And even then […]
Kobe Bryant has a sales meeting. Across the table is a middle-aged man in a blue suit who works at a large convenience store chain. He’s seated in the corner of a makeshift conference room in the Las Vegas Convention Center. Outside are hundreds of suppliers of beef jerky, cigarette lighters, hot dogs, motor oil, […]
U.S. Open champion Naomi Osaka, the second-highest-paid female athlete in the world after competitor Serena Williams, has signed an endorsement deal with a sports drink company that counts Coca-Cola and Kobe Bryant among its top shareholders. It’s one of several partnerships the 21-year-old has entered into since her victory at Flushing Meadows last year and […]
Last season, Utah Jazz rookie, Donovan Mitchell, took the league by storm with his mesmerizing dunks and innate scoring ability. He scorched opposing teams with a scoring average of 20.5 — leading all rookies — and helped propel the Jazz to the second round of the Western Conference Semi-Finals. Though they were ousted by James […]
Kobe Bryant’s presence will be on the competing teams benches this year for March Madness, as the sports drink brand he is a significant investor in will be courtside throughout the tournament. BodyArmor announced Wednesday that it will take over for Powerade for all the NCAA championships, but it’s March Madness that’s the true prize […]
Upstart sports drink brand BodyArmor has reached an agreement to become the official sports drink of the NCAA championships, replacing Powerade, the company announced Wednesday. Read More
