Kobe Bryant’s presence will be on the competing teams benches this year for March Madness, as the sports drink brand he is a significant investor in will be courtside throughout the tournament.
BodyArmor announced Wednesday that it will take over for Powerade for all the NCAA championships, but it’s March Madness that’s the true prize because it’s the most widely seen as a result of getting the rights to the branding on the coolers, cups and water bottles.