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Kobe Bryant’s $6M investment in sports drink now worth $200M

An investment made by Kobe Bryant has yielded more than 30 times its money in fewer than four and a half years. On Tuesday, Coca-Cola announced it had purchased a

Coca-Cola takes minority stake in Kobe Bryant’s BodyArmor sports drink start-up

CNBC’s Sara Eisen reports on Coca-Cola’s latest sports drink deal with a > READ MORE

Kobe Bryant’s new ads for BodyArmor call out competitor Gatorade by name

Fresh off his Oscar win, Kobe Bryant's latest venture behind the camera > READ MORE

BodyArmor Calls Out Gatorade For Being Your Dad’s Sports Drink

Kids, come gather round for a winding ol’ tale from the olden days. > READ MORE