Major League Soccer sidelines will soon feature BodyArmor sports drink after the two sides reached terms on a multi-year partnership.
The deal establishes BodyArmor as MLS’ official sports drink starting in 2020 and grants the brand exclusive rights for displays and player use at games, team practices and locker rooms. The company’s logo will be displayed on cups, squirt bottles and towels, and the brand will also work together on content campaigns featuring MLS stars and BodyArmor athlete endorsers.