Kobe Bryant’s new ads for BodyArmor call out competitor Gatorade by name

Sat, April 21st, 2018

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Fresh off his Oscar win, Kobe Bryant’s latest venture behind the camera is a new ad campaign for BodyArmor — the sports drink of which Bryant is the third-largest investor.

Bryant wrote and co-directed the series of ads that star other big-name athletes, including James Harden, Kristaps Porzingis, Skylar Diggins-Smith, and Mike Trout. The athletes, who are also investors in the company, are all depicted doing something an old-fashioned way, such as Prozingis using a carrier pigeon to deliver mail, and James Harden entering an arena in Revolutionary War-era attire.

At the end of the spots, BodyArmor takes a direct shot at Gatorade, signing off with the tagline “Thanks Gatorade. We’ll take it from here,” suggesting that Gatorade is something people should no longer be drinking.

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